5 minute read
It’s Jacky here. I just wanted to share a quick example of how we helped Suzy de-clutter her home and smooth her transition from a single-family home that housed 2 generations to a condo in North York.
To protect our client’s privacy, names have been changed.
Suzy approached us about her real estate needs back in late 2020 to sell her home because it was becoming too much for Suzy to take care of herself. Suzy’s children had moved out, there was too much physical maintenance and cleaning that had to happen and nobody to help her!
Suzy also wanted to make sure all of her belongings went with her. There was just one catch…50+ years of accumulated memories and stuff!
To make it more complex, Suzy had just two months to move; given the pre-construction condo that she had purchased was ready to move in. BUT, she didn’t have the funds necessary to pay for her closing costs, which were coming due quickly!!
Downsizing is widespread, especially in the GTA. Believe it or not, we encounter these types of situations all the time, and I had just gone through a similar situation with another client, so we had a roadmap of what to do.
What Did We Do?
Time was of the essence, so coordination was key to execute this transaction on time.
We took on a 3-phased approach:
- De-cluttered, clean, and touch-ups – Our network of professional movers and craftsmen created an easy system for Suzy to quickly pack her belongings and performed handiwork to fix up blemishes all in 4 day
- Staging and photography – The day after complete cleaning and cosmetic updates, we brought in our physical marketing team to decorate the interior and appeal to as wide an audience as possible.
- Online and offline marketing – Once we entered the listing on MLS and onboarded Suzy, she instantly accessed all of our listing tools and services. Almost immediately, the property was listed across the web, announced to private buying groups, and marketed to other real estate agents.
This generated 10 house showings, 14,000+ online views, and 55+ inquiries in 4 days!
What Were the Numbers?
The property sold in 4 days after listing, for $50,000 over asking in the BOTTOM of the pandemic in November 2020.
Suzy covered her closing costs, storage costs, cash out of her property and have enough for her retirement fund.
What Was Different?
Speed and accuracy were the keys. Knowing exactly what to do at the right time was the difference between listing successfully and failing to list.
Suzy knew the timing was everything, so moving items that she couldn’t decide on immediately into temporary storage was crucial and how we managed to execute so quickly. This way, she could take her time sorting out her other belongings at her own leisure while getting the house ready for sale.
Are you in a similar situation looking to sell?
Reach out to me if you’re in a difficult situation and not sure where to begin. I pride myself on having proven solutions for all real estate needs.
My track record should speak for itself, but if it doesn’t, test me. Ask me your most difficult questions.
I’ll help you. I’m a man of my word.
RE/MAX Ultimate Realty